Andreas W. Herb, 53 years old, is far more than a successful businessman – he is a true personality. As Managing Director of the MBG Group from Paderborn, he has managed to make a name for himself worldwide. But that is only part of his impressive success story. What really distinguishes him is his unbroken passion for what he does. This year, he is already launching the second collection of his own watch brand, HERB, a brand he founded with passion out of his love for high-quality timepieces.
His career began in his early 20s with a bold move: Andreas W. Herb sold Mexican Sol beer from the trunk of his car. Even then, the young entrepreneur was driven by an extraordinary ambition and the firm will to be directly involved with the customer. Even today, decades later, he still takes the time to personally visit his customers. Whether in Mallorca or elsewhere – Herb loves being in close contact with his customers and presenting his products himself. This proximity to day-to-day business is a rarity in the world of successful CEOs, and that is exactly what makes Herb so special.
Mallorca plays a very special role for him. For over 15 years, Andreas W. Herb has owned a beautiful finca in idyllic Artà, where he flies several times a year to work creatively in the inspiring surroundings. The island is not only a retreat for him, but also a source of new ideas and energy, which he directly incorporates into his various projects.
In addition to his passion for watches and direct contact with his customers, Andreas W. Herb has celebrated great success in the beverage industry. The MBG Group’s best-known brands include Scavi & Ray, effect Energy, Salitos Beer, Goldberg Sodas and Ganic Water. But that’s not all: at the beginning of this year, he also conquered the caviar market with Noir Velvet – once again demonstrating that he has a special instinct for emerging markets. Herb has big goals for the future. In the next five years, he wants to break the 500 million euro sales mark. An ambitious plan, but one that seems anything but unrealistic given his previous success. The markets in Spain and Dubai are growing particularly rapidly, where brands such as Salitos and Goldberg dominate the scene.
But Andreas W. Herb is not only an outstanding entrepreneur – he is also an extraordinary personality who polarizes and fascinates. The phenomenon about him is that despite his luxurious lifestyle – he flies several times a week in a private jet and has a Rolls Royce, two Lamborghinis and a Maybach in front of his door – he is admired and even revered by many people. A veritable fan base has formed around him, inspired by his down-to-earth nature and tireless dedication. Although he plays in the upper echelons of the business world, he remains approachable and authentic.
Andreas W. Herb has also made a name for himself on social media. He has been active on Instagram and TikTok for two years and has managed to gain over 350,000 followers. With his extroverted nature and his passion for his brands, he attracts attention – and not only online. His last appearance on RTL made it clear that we will be seeing a lot more of this charismatic beverage mogul. Further TV formats are already being planned, and the fan base is eagerly awaiting what surprises Andreas W. Herb will have in store next.
Herb is the living example that it’s not just about numbers in the business world. It is his passion, his proximity to the customer and his tireless energy that make him so successful and unique at the same time. With big goals and a loyal fan base behind him, he will continue to push the boundaries of what is possible in the future.
Leave a Comment